Intelligent Automation for Medical Affairs & Medical Writing: Accelerating Routine Tasks

A drug can only be effective and helpful to people if marketed the right way. This includes presenting all marketing claims in a scientifically correct manner – also in order to mitigate legal risks. With its mission to generate new, scientific information for marketed or soon-to-be marketed drugs, Medical Affairs invests a very important part in medical information acquisition.

A medical writer is responsible for applying the principles of clinical research in developing clinical trial documents. These documents effectively and concisely outline research results, product use, and other medical information that is relevant. The medical writer typically works to develop one of the five modules of the Common Technical Document. In their function, these writers also ensure that their documents comply with regulatory, journal, or other guidelines in terms of content, and the format or structure they are generated in.

At lexoro, we always focus on how to restructure processes and simplify the workflows for all contributors. In Medical Affairs and Medical Writing the potentials are immense when thinking of the amount of required data, knowledge, and texts to be written. Let our Medical Affairs & Medical Writing Portfolio inspire you. These four initial themes can be developed and deployed according to your requirements and wishes.

Literature review & information search

Automated search in any databases and scientific literature sources according a search strategy. By defining a search strategy with search criteria & keywords like new approvals, risk information, recall notifications, product name or classes, etc., it is possible to automatically collect the relevant data & information using Robotic Process Automation (RPA) and Crawling technology. The final results can be displayed in a list and further processed. It is possible to classify and evaluate these results and hits based on relevance or other desired criteria with Artificial Intelligence (AI).

• Significant time investment by highly qualified employees
• Recurring serial process of searching for information and evaluating the results

Automatically collect, copy & populate written and tabular data to create registration dossiers or various modules. Herein, a prior manually selected template such as Summaries, Stability Data, CMC, etc. is filled and populated with data that is automatically collected from in-house systems. These written or tabular data can be adapted and supplemented by using Artificial Intelligence. This way, the sometimes overwhelming amount of work and effort that has to be put into several different dossiers, documents and summaries can be reduced massively.

• Significant optimization in data and text processing for a process that mostly runs the same way
• Tedious data & information collection can be automated – leaving highly qualified personnel only with value-adding tasks

Analysis & evaluation of clinical data using information extraction & data science (cluster analysis). In this process, the intelligent system automatically recognizes & classifies the requested action, the relevance criteria, etc. that has been put in. This way, the system can identify which section or which department is applicable and in charge. The Artificial Intelligence allows for precise classification & definition of the case at hand and transfer to the appropriate workflow or to the relevant department. In addition, the necessary data can be prepared and provides also the possibility for identifying trends, problems, schemes, etc.

• Highly complicated evaluation steps with low error tolerance can be automated by AI
• Intelligent Active Learning helps the system to optimize decision in the future based on actual human decision-making

By focusing on value-adding tasks and outsourcing standard-based routines to the automation software with Robotic Processing Automation technology and Artificial Intelligence solutions, your Medical Affairs and Medical Writing employees can unleash their full potential.

Start your digital innovation and optimization journey today with your first initial meeting on automation potentials.

Additionally, feel free to check out our Use Cases page for further information on these applications and tools.